InComm Announces
Acquisition of Zeevex, Virtual Currency Partner
Zeevex Business
Model to Expand Sales of Prepaid Digital Content and Speed Consumer
Adoption of Open Virtual Currency
ATLANTA, March 09, 2010
— InComm, the leader in sales and marketing of prepaid products and
innovator of transaction processing, has acquired Zeevex, an open virtual
currency provider and digital content microtransaction thought leader.
An integral component of InComm’s digital content strategy, the Zeevex
acquisition will enable InComm to leverage the strength of its prepaid
gaming vertical with Zeevex’s virtual currency platform creating a
powerful tool for consumers of all ages to discover and purchase their
favorite digital content.
“Acquiring Zeevex, one of the best
selling partners in our digital content category, is a huge win for
InComm and an important component of our ongoing digital content strategy,”
said Brian Parlotto, InComm’s Senior Vice President of Consumer Products
and International. “Over the last two years, InComm has established
itself as the industry leader in prepaid gaming.”
Further supporting InComm’s commitment to innovation in the prepaid environment, the timing of this new business venture is perfectly aligned with trends in the industry. “Our move into the virtual currency and microtransaction space strengthens our position as a pioneer in digital content at retail and helps InComm drive value to our digital partners allowing them to monetize their content immediately, at a lower cost than many other options, while establishing an unprecedented connection to retail consumers,” said Parlotto.
The Zeevex platform supports
token-based and point-based virtual currency models, and it represents
a true online payment microtransaction solution for users. It also has
the advantage of being an open virtual currency that allows consumers
of all ages to participate fully in today’s digital economy. “We
are excited about the momentum coming from the union of Zeevex and InComm,”
said Ron Williams, CEO at Zeevex. “This represents a great opportunity
for our existing digital content partners and the consumers who have
come to rely on Zeevex tokens to enhance their online experience. Aligning
our virtual currency platform and innovative Digital Locker with InComm’s
proven expertise in marketing and selling prepaid digital content products
at retail will speed the adoption of an open virtual currency.”
Emphasizing InComm’s
ongoing commitment to the industry, Williams further suggested, “Consumers
want far more flexibility and lower barriers when spending their dollars
online. InComm is delivering a unique solution to address these needs
in a way that will increase consumer engagement and digital content
spending through the industry’s largest distribution network.”
Make sure to visit InComm at the Game
Developers Conference (GDC) San Francisco, March 9th to 13th
at the Moscone Center in San Francisco, California.
InComm will be discussing innovations in monetizing the gaming space
and future opportunities to fuel prepaid digital content via Zeevex.
Contact Michel Frasier at 404-610-1793 or mfrasier@incomm.com in advance to reserve meeting times during either
show.
About InComm:
InComm
is the industry leading marketer, distributor and technology innovator
of stored-value gift and prepaid products using its state-of-the-art
point-of-sale transaction technology and payment solutions to revolutionize
retail product sales and customer experiences. With a dedication partners
have grown to trust over the past 17 years, InComm provides a turnkey
solution by leveraging proven retail expertise, patented technology,
and best practices in marketing with creative design, optimal placement,
promotion and messaging at retail. Merchandising, card production, supply
chain logistics, and full category and sales management complete the
award-winning suite of services offered. InComm is the nation’s largest
provider of gift cards, prepaid wireless products, reloadable debit
cards, digital music downloads, content, games, software and bill payment
solutions with nearly $10 billion in retail sales
transactions processed in 2009. InComm partners with consumer brand
leaders around the world to provide more than 150,000 retail locations
the products and services their customers demand. Since 1992, InComm's
patented technologies have made the buying process easier for consumers
while streamlining the selling process for product and retail partners.
To learn more about InComm, visit www.incomm.com or call 1.800.352.3084.
InComm is headquartered in Atlanta, GA with offices in Japan, Canada,
the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey,
Oregon, Arkansas, Alabama and Minnesota.
About Zeevex:
Founded in 2008, Zeevex provides a leading
open virtual currency through the Zeevex Xtreme Game Card, which is
sold in over 31,000 U.S. retail locations. The Zeevex Digital Locker
allows gamers to manage their virtual lives, while helping brick and
mortar retailers, as well as online games, generate new revenue. Zeevex
was founded by consumer technology veterans Dean Gebert, Robert Sanders,
and Ron Williams, with offices in Atlanta, Georgia and Palo Alto, California.
www.zeevex.com/about
Media Contacts:
InComm
Jenn Boutwell
1-770-882-2240
Source: InComm ###